It's not what you say, it's how you say it: 3 key elements to a great PR photo

It's not what you say, it's how you say it: 3 key elements to a great PR photo

We've all heard the phrase that "it's not what you say, it's how you say it" - and this is often true. In fact, a study conducted by UCLA relating to public speaking revealed that hand gestures account for 55% of impact, tone of voice for 38% and words for a tiny 7%. So how can this apply to a PR story?

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What mechanism truly differentiates your business? What Audi and Volvo have taught me

What mechanism truly differentiates your business? What Audi and Volvo have taught me

Of course, competition is a good thing, however, it can lead to price wars, decreasing profits and inevitably, reduced quality. To avoid facing these issues you need to differentiate your business from competitors. You need to stand out. Customers need a reason to choose you other than price. The real question is, how do you differentiate your business and offering from those around you?

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How to Prepare for a Headshot Photoshoot: 3 Simple Tips

How to Prepare for a Headshot Photoshoot: 3 Simple Tips

Photographers are there to get the best out of you, and to support you through the photoshoot so that you feel comfortable and look great on camera. Nobody wants photos of people looking nervous or unsure of themselves, so a good photographer will make you feel at ease and coach you through the process.

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