What mechanism truly differentiates your business? What Audi and Volvo have taught me

What mechanism truly differentiates your business? What Audi and Volvo have taught me

Of course, competition is a good thing, however, it can lead to price wars, decreasing profits and inevitably, reduced quality. To avoid facing these issues you need to differentiate your business from competitors. You need to stand out. Customers need a reason to choose you other than price. The real question is, how do you differentiate your business and offering from those around you?

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How to take Great Product Photos: When Pictures really do say 1,000 Words

How to take Great Product Photos: When Pictures really do say 1,000 Words

With so much competition for people’s attention, advertising is increasingly difficult. Eye-catching photos can really help to set you apart, and as part of your campaign you're going to need plenty of them! So what should you consider when deciding the photographic direction of your wonderful new product?

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How to Make Your Marketing Stand Out: 3 Tips when using Images

How to Make Your Marketing Stand Out: 3 Tips when using Images

Image is everything in marketing. Whether you market on social media, in magazines or even on TV, the first thing people will see will be an image. A great image can stop people from scrolling or flicking past your post or article and instead peak their interest. Bland, generic imagery won't.

So how can you make sure your imagery is striking the right chord with your audience? I've set out the below three tips to help guide you on the path to more views, likes and shares.

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