What mechanism truly differentiates your business? What Audi and Volvo have taught me

What mechanism truly differentiates your business? What Audi and Volvo have taught me

Of course, competition is a good thing, however, it can lead to price wars, decreasing profits and inevitably, reduced quality. To avoid facing these issues you need to differentiate your business from competitors. You need to stand out. Customers need a reason to choose you other than price. The real question is, how do you differentiate your business and offering from those around you?

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