Put the customer experience first and success will follow

Put the customer experience first and success will follow

Business is people, people, people. The problem is, people can be unpredictable - we can't control people or what they think (now in sales, that would be gold!) However, when it comes to the letters on a page, the layout of a document or technical aspects of our process, these are things we can control, so it's easy to get hung up on them. It's human nature.

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