Why so Black and White? When (and when not) to go greyscale.

Why so Black and White? When (and when not) to go greyscale.

The feel and tone of an image is key in how you perceive it. The use of light and colour can stir up a great deal of emotion. An image can make you feel warm or cold. An image can give you a sense of mystery or happiness. Images can be very powerful things, so it’s important that they’re used properly.

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