It's not what you say, it's how you say it: 3 key elements to a great PR photo

It's not what you say, it's how you say it: 3 key elements to a great PR photo

We've all heard the phrase that "it's not what you say, it's how you say it" - and this is often true. In fact, a study conducted by UCLA relating to public speaking revealed that hand gestures account for 55% of impact, tone of voice for 38% and words for a tiny 7%. So how can this apply to a PR story?

Read More

How to take Great Product Photos: When Pictures really do say 1,000 Words

How to take Great Product Photos: When Pictures really do say 1,000 Words

With so much competition for people’s attention, advertising is increasingly difficult. Eye-catching photos can really help to set you apart, and as part of your campaign you're going to need plenty of them! So what should you consider when deciding the photographic direction of your wonderful new product?

Read More

How to Make Your Marketing Stand Out: 3 Tips when using Images

How to Make Your Marketing Stand Out: 3 Tips when using Images

Image is everything in marketing. Whether you market on social media, in magazines or even on TV, the first thing people will see will be an image. A great image can stop people from scrolling or flicking past your post or article and instead peak their interest. Bland, generic imagery won't.

So how can you make sure your imagery is striking the right chord with your audience? I've set out the below three tips to help guide you on the path to more views, likes and shares.

Read More