Headshot and Shoulders Above: Corporate Portraits for RPS Group, Birmingham

Headshot and Shoulders Above: Corporate Portraits for RPS Group, Birmingham

RPS Group, a leading global professional services firm that defines, designs and manages projects across a number of sectors, recently undertook a significant re-branding project, and this of course included photography. As part of the refresh in image style, a new style of headshot was developed. The key goals being to show RPS people in their best light, professional and approachable.

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It's not what you say, it's how you say it: 3 key elements to a great PR photo

It's not what you say, it's how you say it: 3 key elements to a great PR photo

We've all heard the phrase that "it's not what you say, it's how you say it" - and this is often true. In fact, a study conducted by UCLA relating to public speaking revealed that hand gestures account for 55% of impact, tone of voice for 38% and words for a tiny 7%. So how can this apply to a PR story?

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Why so Black and White? When (and when not) to go greyscale.

Why so Black and White? When (and when not) to go greyscale.

The feel and tone of an image is key in how you perceive it. The use of light and colour can stir up a great deal of emotion. An image can make you feel warm or cold. An image can give you a sense of mystery or happiness. Images can be very powerful things, so it’s important that they’re used properly.

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