It's not what you say, it's how you say it: 3 key elements to a great PR photo

It's not what you say, it's how you say it: 3 key elements to a great PR photo

We've all heard the phrase that "it's not what you say, it's how you say it" - and this is often true. In fact, a study conducted by UCLA relating to public speaking revealed that hand gestures account for 55% of impact, tone of voice for 38% and words for a tiny 7%. So how can this apply to a PR story?

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