It's not what you say, it's how you say it: 3 key elements to a great PR photo

It's not what you say, it's how you say it: 3 key elements to a great PR photo

We've all heard the phrase that "it's not what you say, it's how you say it" - and this is often true. In fact, a study conducted by UCLA relating to public speaking revealed that hand gestures account for 55% of impact, tone of voice for 38% and words for a tiny 7%. So how can this apply to a PR story?

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Why so Black and White? When (and when not) to go greyscale.

Why so Black and White? When (and when not) to go greyscale.

The feel and tone of an image is key in how you perceive it. The use of light and colour can stir up a great deal of emotion. An image can make you feel warm or cold. An image can give you a sense of mystery or happiness. Images can be very powerful things, so it’s important that they’re used properly.

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The key to great Event Photography: Tell a story

The key to great Event Photography: Tell a story

Late in 2018 the Birmingham office of national law firm Shoosmiths was celebrating 15 years in the city. As part of this they were hosting an event with both staff and clients and, of course, a pretty big cake!

I was invited to photograph the evening, and as it's such a good news story for both the firm and the city, it was important to get great images that the firm could then use on their website, in social media and in the local press.

So how did I approach covering the event?

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